Best AI Visibility Tools in 2026: 10 Trackers Compared

The best AI visibility tools in 2026 are Profound for large enterprises, Peec AI and Otterly.AI for mid-market marketing teams, LLMrefs for low-cost multi-engine coverage, Scrunch and Gauge for teams that want the tool to push fixes, and aeotime for flat-priced tracking across eight engines with unlimited projects. The right pick depends on three things: which AI engines your buyers use, how many prompts you need to track, and whether you want measurement only or measurement plus content workflows.

This guide compares ten tools on price, engine coverage and the one thing each does better than the rest. All pricing and feature details are as of September 2026, taken from vendor pages. aeotime is our product, and it is listed alongside the others with the same format and the same limits on what we claim.

What does an AI visibility tool actually measure?

An AI visibility tool is software that sends a set of prompts to AI engines on a schedule and records how your brand shows up in the answers. The core metrics are the same across most tools:

• Mention rate: the share of prompts where your brand is named at all.
• Position: where in the answer the brand appears (first recommendation vs a footnote).
• Share of voice: your mentions compared with competitors' mentions across the same prompts.
• Citations: which URLs the engine linked or used as sources, including your own pages and third-party pages about you.
• Sentiment and accuracy: whether the answer describes you positively and correctly.

Where tools differ is in the engines they cover, how they collect answers (official APIs, automated browser sessions, or SERP data for Google surfaces), how many prompts you get for the money, and what they do after measuring. Some stop at dashboards. Others add content briefs, crawler log analysis, or agents that draft pages.

Best AI visibility tools compared

Tool	Entry price (Sept 2026)	Engines	Standout
aeotime	7-day free trial; $99/mo ($79/mo yearly), 250 prompts	8: ChatGPT, Perplexity, Gemini, Claude, AI Overviews, AI Mode, Grok, DeepSeek	All engines and unlimited projects/seats on one flat plan; GSC queries turned into prompts
Profound	7-day trial, then Enterprise (custom)	9+, incl. ChatGPT, Gemini, AIO, AI Mode, Perplexity, Copilot, DeepSeek, Claude	Prompt-volume data in 10 countries, Agent Analytics from bot logs
Peec AI	Not verified; mid-market pricing	ChatGPT, Perplexity, AI Overviews and more	Clean mid-market tracker; shopping analytics rolling out
Otterly.AI	Lite $29/mo (15 prompts)	ChatGPT, AIO, Perplexity, Copilot; AI Mode, Gemini, Claude as add-ons	GEO URL audits, Looker Studio connector, unlimited seats
LLMrefs	Free plan; All in One $79/mo	11, incl. Grok, DeepSeek, Meta AI, Copilot	Keyword to fan-out prompts, prompt volume estimates
Promptwatch	Essential $95/mo (50 prompts, 1 project)	Pick 4 of about 10 per plan	Answer gap analysis, content agent, crawler logs
Gauge	Growth $599/mo (600 prompts, 5 seats)	6: ChatGPT, AIO, AI Mode, Gemini, Perplexity, Copilot	Action Center and content engine
AthenaHQ	Free (300 credits); Starter $295/mo	Up to 11 models	Hallucination detection, Shopify integration
Scrunch	Starter $300/mo ($250 yearly)	ChatGPT, Claude, Gemini, Perplexity, AI Mode, AIO, Meta	Agent Experience Platform serves AI bots a lightweight page
SE Ranking	Part of SE Ranking suites	ChatGPT, AIO, AI Mode, Perplexity, Gemini	AI tracking inside a full SEO suite

A note on reading this table: "prompts" are not counted the same way everywhere. Some tools count one prompt once across all engines; others effectively charge per engine through add-ons or credits. Before comparing, work out the cost of your actual setup: your prompt count multiplied by the engines you need, at the check frequency you need.

The tools, one by one

aeotime: best for flat-priced coverage of eight engines

aeotime is our product. It runs your prompts through ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Grok and DeepSeek and reports mention rate, position, cited sources, sentiment and share of voice against competitors. Answers are collected through each engine's official API with web search turned on; Google surfaces come from SERP data. API answers can differ slightly from what a logged-in user sees in the consumer app, which is true of any automated collection.

The paid plan is $99 per month, or $79 per month billed yearly, for 250 prompts with every engine included, plus unlimited projects and seats. The Agency plan is $349 per month ($279 yearly) for 500 prompts, white-label PDF reports and view-only client access. On signup it scans your site, builds a brand profile and suggests competitors and prompts; if you connect Google Search Console, it turns your real search queries into prompts. It also runs an AI-readiness audit of your site. Marketplace listing audits and an API/MCP server are coming soon, so if you need API access today, look at Otterly.AI, LLMrefs or Profound.

Pick it if you want every major engine without add-on fees and you manage several brands or sites. See pricing or run the free AI visibility checker first.

Profound: best for large enterprises

Profound covers nine or more engines, including Copilot, DeepSeek, Claude, Exa and AI Mode. Its standout data is conversation and prompt-volume estimates across 10 countries, which helps you prioritize prompts by how often people ask them. Agent Analytics reads your server logs to show how AI bots crawl the site, and ChatGPT Shopping tracking is available on Enterprise. It also offers an MCP server. The company raised a $180M Series D in September 2026.

The trade-off is access. As of September 2026 Profound removed its self-serve plans: you get a 7-day trial, then Enterprise pricing on request. Third-party reports put the agency program at $99 per month base plus $399 per client workspace. Pick it if you have an enterprise budget and need prompt-volume data. Our Profound alternatives page covers options for smaller teams.

Peec AI: best for mid-market marketing teams

Peec AI is a popular tracker with mid-market marketing teams. It covers ChatGPT, Perplexity and Google AI Overviews, with more engines available, and it is rolling out shopping analytics. We could not verify its current plan limits in our own research, so check its pricing page for the prompt counts and engine allowances on each tier. Pick it if you want a focused tracker with clean reporting for a single brand.

Otterly.AI: best for small budgets that start narrow

Otterly.AI's pricing page (checked September 25, 2026) lists Lite at $29 per month for 15 prompts, Standard at $189 for 100 prompts and Premium at $489 for 400 prompts, with about 15% off yearly. The base plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons priced per plan; on Standard, adding all three costs more than the plan itself.

Otterly's extras are practical: GEO URL audits, a Looker Studio connector, API and MCP access from Standard up, ChatGPT ads and shopping tracking, and unlimited seats. Pick it if you want to start with 15 prompts on four engines and grow later.

LLMrefs: best for low-cost breadth

LLMrefs has a free plan and a single paid "All in One" plan at $79 per month. Its pricing page (checked September 25, 2026) lists 500 tracked prompts, weekly reports, geo-targeting across 50+ countries, CSV export and API access, and unlimited projects and seats. It covers 11 engines, including Grok, DeepSeek, Meta AI and Copilot.

Its distinct approach is keyword-first: you enter a keyword and it expands it into fan-out prompts, with monthly prompt volume estimates. It also ships free tools such as a crawlability checker and an llms.txt generator. Pick it if you want the widest engine list per dollar and are comfortable with weekly rather than daily data.

Promptwatch: best for answer gap analysis

Promptwatch's Essential plan is $95 per month for 50 prompts and one project; Professional is $245 and Business $579. On each plan you pick four of roughly ten engines. It combines tracking with answer gap analysis (prompts where competitors appear and you do not), a content agent that drafts pages for those gaps, crawler log analysis and shopping insights. Pick it if you want tracking and content suggestions in one tool and four engines are enough.

Gauge: best for teams that want a prioritized to-do list

Gauge's Growth plan is $599 per month for 600 prompts across six engines (ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot) with five seats; Claude and Grok are available on enterprise plans. Agencies pay $300 per client. Its Action Center turns tracking data into ranked tasks, a content engine helps produce pages, and "Ask Gauge" is an agent you can query about your data. Pick it if you have budget and want the tool to tell your team what to do next.

AthenaHQ: best for hallucination checks and Shopify brands

AthenaHQ uses credits: a free tier with 300 credits and Starter at $295 per month for 3,600 credits, across up to 11 models. It includes prompt volume data, hallucination detection (flagging answers that state wrong facts about you), a Shopify integration and an agency program. Pick it if incorrect AI answers are your main problem or you sell through Shopify.

Scrunch: best for controlling what AI bots receive

Scrunch starts at $300 per month ($250 billed yearly), with Growth at $500. It tracks ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews and Meta. Its unusual feature is the Agent Experience Platform, which serves AI bots a lightweight version of your page. It also covers shopping and offers an MCP server. Pick it if you want infrastructure-level changes for AI crawlers, not only reporting.

SE Ranking: best if you already live in an SEO suite

SE Ranking adds AI visibility and AI results tracking to its SEO suites, covering ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini. You get AI tracking next to classic rank tracking, backlinks and audits in one login. Pick it if you want one vendor for SEO and AI search and do not need Claude, Grok or DeepSeek.

One adjacent tool worth knowing: AirOps is a content engineering platform with a free Solo plan and unpublished Pro and Enterprise pricing. It focuses on content workflows, page-level analysis (Page360) and agent analytics rather than being a pure tracker.

How to choose an AI visibility tool

Most teams pick based on a demo and regret the prompt limits three months later. Work through these questions in order.

1. List the engines your buyers use. B2B software buyers and consumer shoppers do not use the same assistants. If you need Claude, Grok or DeepSeek, check whether they are included or sold as add-ons. Engine add-ons are where a $29 plan becomes a $200 plan.
2. Write your prompt list before you look at plans. Draft 50 to 150 real questions: "best [category] for [use case]", "[you] vs [competitor]", "how do I [problem you solve]". The count tells you which tier you need. If you have Google Search Console, your query report is the best raw material; the query fan-out tool helps expand head terms into the sub-questions AI engines generate.
3. Calculate cost per prompt per engine. From the table: Otterly Lite is about $1.93 per prompt on four engines; LLMrefs All in One is about $0.16 per prompt; aeotime is about $0.40 per prompt on eight engines; Gauge Growth is about $1.00 per prompt on six. Check frequency (daily vs weekly) changes the value of each number.
4. Check how answers are collected. API collection is consistent and repeatable; browser-session collection is closer to what a logged-in user sees but more variable. Ask the vendor which method each engine uses and whether web search is on.
5. Decide whether you need action features. If you have writers and an SEO lead, a measurement tool plus your own process is enough. If you do not, content agents, action centers and gap reports (Promptwatch, Gauge, AirOps) save time.
6. Count your brands. Agencies and multi-brand companies should check project and seat limits and white-label reporting. Several tools charge per client workspace; see our agency page for how aeotime handles this.
7. Look for citation data. Mentions tell you where you stand. Citations tell you why: which pages, directories, review sites and forums the engines trust in your category. That is the list you work from. More on this in AI citation tracking.

What these tools cannot do

No tool can make an engine mention you. They measure and point at causes. The causes themselves are content and reputation work: pages that answer the question directly, third-party coverage on sites the engines cite, and technical access for AI crawlers.

Answers also move. The same prompt can return different brands on different days, and results vary by country and language. That is why tracking a fixed prompt set over weeks matters more than any single check, and why a tool with a stable, repeatable method is worth more than one that produces a dramatic dashboard.

Finally, research backs the idea that content changes can shift AI visibility. The GEO paper from Princeton and collaborators (KDD 2024) found that adding citations, quotations and statistics to source content improved visibility in generative engine answers by up to 40% in their benchmark, while keyword stuffing did little. A tracker is how you find out whether changes like these work for your own pages.

Next step

1. Write 50 prompts your buyers actually ask.
2. Run a baseline with the free AI visibility checker to see where you stand today.
3. Shortlist two tools from the table that cover your engines at your prompt count, and run both trials on the same prompt list for a week.
4. Pick the one whose citation data gives you a clearer to-do list, then read how to optimize content for AI search to start working it.